Bhavan's SPJIMR Creates a New Brand Identity
"Our new brand identity echoes SPJIMR's raison d'etre and unique spirit. It is a representation of the courage to rise above."
The upward strokes are a reflection of SPJIMR's innovative and progressive mind set that underpins its quest to rise above the norm. SPJIMR empowers its students with the courage to do the same, by pushing them to think differently and independently.
The five strokes in the logo represent the five personality attributes of the new SPJIMR brand - authentic, dynamic, grounded, innovative and socially sensitive.
Orange is an optimistic, energetic and uplifting colour that speaks to SPJIMR's 'heart' and emphasis contribution. It also represents the institute's determination to create value-based business leaders who balance profit with purpose.
Purple symbolises intellect and wisdom. This is a metaphor for SPJIMR's knowledge and insight, which empowers us to challenge conventions and defend our convictions.
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